Starting a Pani Puri business is a low-investment, high-demand food venture in India. Here's a beginner’s guide to help you start from scratch in 2025:
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🥄 Step-by-Step Pani Puri Business Guide (2025)
✅ 1. Market Research
Identify a busy location: near schools, colleges, markets, or parks.
Observe existing vendors: note pricing, peak hours, toppings, and serving style.
Survey locals to know preferred flavors (sweet/spicy/sukha puri).
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✅ 2. Business Model Options
Type Investment Notes
Roadside Cart ₹5,000–₹20,000 Most common
Stall/Kiosk ₹20,000–₹50,000 Mall or fair setup
Cloud Kitchen ₹30,000+ Delivery only
Franchise ₹50,000–₹2 lakhs Brand support, but less flexibility
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✅ 3. License & Legal Setup
FSSAI Food License (₹100–₹2,000/year)
Local Municipal Permission
GST Registration (if turnover > ₹20L annually)
Register a business name (optional)
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✅ 4. Initial Investment Estimate
Item Cost (₹)
Food cart or table setup 5,000–15,000
Utensils, containers, gas 3,000–5,000
Raw materials (1st week) 2,000–3,000
Branding board, menu card 500–1,000
Disposable plates/spoons 500–1,000
Total (approx) ₹10,000–₹25,000
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✅ 5. Cost & Pricing
Making cost per plate (6–7 puris): ₹3–₹6
Selling price: ₹10–₹30 (location-based)
Profit margin: 60–80%
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✅ 6. Ingredients List
Ready-made puri (or make your own)
Spiced pani (tamarind, mint, chili, cumin)
Boiled potato or chickpeas
Meetha chutney (optional)
Sukha puri (dry masala puri as a bonus)
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✅ 7. Unique Ideas to Stand Out
Offer flavored water (hing, jeera, garlic, pudina, etc.)
Add a hygienic twist (gloves, clean water)
Provide combo packs (Pani Puri + Sweet + Sukha puri)
Add digital payments (QR code)
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✅ 8. Marketing Tips
Display a clean, eye-catching board
Offer a free sukha puri or ₹10 discount on the first visit
Get on Zomato/Swiggy if in a delivery area
Share reels or videos on Instagram/WhatsApp
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✅ 9. Daily Earning Potential
Avg. plates sold/day Net profit/day
100 plates @ ₹10 ₹500–₹700
200 plates @ ₹20 ₹1,200–₹1,800
Monthly profit: ₹15,000–₹50,000+
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✅ 10. Growth Ideas
Add chaat items (bhel, dahi puri, sev puri)
Open multiple stalls or carts
Create a branded look and franchise model
Start bulk orders for events/functions
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🎯 Final Tips
Start small, scale with quality + service
Be consistent, keep hygiene top priority
Offer something unique (taste, speed, flavors)
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